Our Services:

Personalized Brand Management

Full Brand Management

à La Carte Brand Management

Category Reviews and New Item Introductions

Also known as the Kompass Process, this is the way you get your items in front of Kroger to request placement in any of their stores. We will work with you to develop your presentation with the information that the Category Managers are truly looking for when making their decisions.

GDSN and Kroger VIP Data Entry

Has your Category Manager requested an IMF? Have they said you need to get your items entered into VIP? Have you gone to the 1World Sync website and broken out into a cold sweat once you got there? Trust us, we’ve been there, and we live there now. In Your Image Consulting has extensive knowledge with the VIP and GDSN portals and will enter your items for you, as well as manage the items on a monthly contract if you so request. We do request that samples be sent for confirmation of the attributes that are being entered into these portals.

Our pricing structure is available upon request. Please contact us to request additional information including pricing and current turnaround times. Need an item entered as soon as possible? Contact us as soon as possible as we can usually have a single day turnaround for emergent needs.

Project Management

Do you need a Kroger Expert, but do not want to add one to the payroll? Need someone that can assist with the technology side of Kroger Brand Management?

IYI partners with other Sales and Marketing companies to create partnerships to fill your Kroger specific needs.

Business Planning

What should your trade spend amount to? We can help answer that question for you. In Your Image will work with you to develop a plan that is not just throwing money at Kroger but is planned out and gives you a good estimate of what you will spend for the year.

Promotional Planning

After we create your Kroger Specific Business Plan we will use that to create a promotional calendar that fits the planning needs of not only your company, but also the needs of Kroger. Digital Ad events, LCMs, MEGA events, My Magazine and Yellow Tags are just a few of the vehicles available to get your items in the customers basket. In Your Image will work with you to develop a promotional plan that is designed to boost not only your sales but will also increase your brand’s recognition.

Retailer Specific Special Event Coordination

Want to participate in Special Events that are happening in the Kroger divisions? Hispanic Heritage In-Store demos? Kroger General Office Lobby Events? We can help!

Distributor Management

Need help with getting items setup and managed into one of the major Kroger utilized distributors? We speak fluent DPI, UNFI and KeHE.

Professional Product Photo Imaging

Along with the data that is being requested by Kroger, they are also requiring specific high-resolution images of their products. We are very familiar with the qualifications and have invested in a photo lab to be able to provide these images for you. Heather has been a photographer since everyone shot on 35mm film. She has the talent to provide the perfect shots needed for Kroger.